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Businesses Moving the Needle with AR and VR

Elizabeth Muse -- University of Virginia

2018/10/18 3:15pm

Tim Cook, Apple’s chief executive, has said that AR will “change the way we use technology forever.” Mixed Reality hardware and software represents a new platform for media, communications, gaming, and education. While this all sounds very futuristic, today, many large companies and institutions are already using augmented and virtual reality to differentiate their brand, engage alumni, raise money, solve clinical needs, tell stories, explain complex concepts, and celebrate milestones. Join Will Gee, CEO and Co-Founder of Balti Virtual, and several leading companies as they discuss their use cases, value propositions, goals and benefits of using mixed reality.



Elizabeth leads a 10 person team focused on global outreach, network and engagement activities with UVA Clubs connecting the University of Virginia's alumni, parents and friends in more than 100 communities around the world.